Hi, I’m William 🤘

Designer based in Chicago, IL

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Email williamcferg@gmail.com

I'm a designer that believes the most impactful design is rooted in a deep understanding of people, places, and problems. Outside of work, you can find me building community, bouldering, practicing yoga, snapping photos, bopping to a podcast, or sipping tea.

Currently, I'm using design to solve complex organizational challenges at RXBAR.

My past work includes Salesforce, PayPal, Threadless, Leo Burnett, Innoblue, Projector, and Summer Founders Program.

In 2016, I designed a year of my own learning with Experience Institute. Here is a video of my year, check it out!

My interest is building interactive experiences, impactful products, and meaningful communities to leave the world better than I found it.


Design Thinking
User Research
User Testing


Seth Godin’s Alt MBA


Remote · Feb 2019 – Feb 2019

An intensive, project-based learning program focused on shipping ideas faster. I received the Novogratz Award (changing our culture for the better).

Experience Institute

Design Fellowship

Chicago, IL · Aug 2016 – Aug 2017

A year of self-designed learning through internships at Leo Burnett, Threadless, and PayPal.

Penn State University

Information Sciences + Psychology (Self-Designed Major)

University Park, PA · 2013 – 2017